Featured Categories

Featured Jordan

Featured Converse

Featured Nike


Featured Levi's

Featured Nike 3Brand

Featured Hurley

Rookie USA is a kids-only, multi-branded premium online retail destination, now in South Africa. It is an online retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levi's to provide a complete head-to-toe kid's experience.

Your Favourite Brands In One Place

The Rookie USA online store is committed to bringing you clothes that are not only stylish but suitable for your children's active lifestyle as well. The clothes are designed with kids in mind, giving them the freedom to play and be kids.

Our clothing and footwear come from established and trusted brands such as Levi’s, Nike, Converse,Jordan, Hurley and  Nike 3 Brand; they’ll be the talk of the playground in their Rookie USA gear.

Rookie clothing has everything from clothing and accessories to sneakers and caps to add style to your child’s everyday outfits. Keep them looking cool in the latest threads by the trendiest brands with Rookie USA!

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