About Rookie USA
A concept created in 2011, Rookie USA is a kids only, multi-branded premium retail destination, soon to launch in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levis to provide a complete head-to-toe kid's experience.
Supported by a seamless omni-channel experience Rookie USA is global, local and social.
Rookie USA Fashion Show
Rookie goes to Hollywood! On February 15th, the Rookie USA fashion show returned to the runway, showcasing the nation’s most fashionable kids and clothing lines in LA. Hosted by Fat Joe, the show showcased the latest looks from top international brands, including Levi’s, Converse, Jordan, Hurley and Nike.
Our Brands
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Converse
Converse believes that unleashing the creative spirit will change the world. The Converse customer is fun, irreverent and energetic. They are extremely social and confident, rejecting trends while embracing individuality. Our look is a casual lifestyle with a noticeable edge. "Born in basketball and raised on rock and roll" is not only a statement, but a mind-set.
Age 0-20 years
Age 0-20 years
Apparel, accessories, hosiery and headwear -
Nike
Nike is the world's leading innovator in athletic footwear, apparel, equipment and accessories. Childhood is a time when we see our potential, not limitations. This is exactly the attitude of Nike: openness to new ideas, child-like curiosity and continued growth. Young consumers know what they want.
Age 0-7 years
Age 0-7 years
Apparel, accessories, hosiery and headwear -
Jordan
Jordan is a premium brand of apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. Debuting in 1997, the Jordan brand and has grown into a complete collection of premium athletic performance and lifestyle products. Just like Michael Jordan, children are good at being persistent. They just need support: from Air Jordan.
Age 0-20 years
Age 0-20 years
Apparel, accessories, hosiery, headwear and adult backpacks
Rookie USA Fashion Shows
The first of its kind in South Africa, Rookie USA’s leading kids fashion show launched in Sandton, Johannesburg in October 2017. The Kids Rock! Fashion Show showcased the latest in kids apparel with iconic global brands, local S.A celebrities and fun for the family. Take a look at what went down at the fashion show.
Latest Fashion Gallery
Johannesburg, SA
October, 31, 2017
The first of its kind in South Africa, Rookie USA’s leading kids fashion show launched in Sandton, Johannesburg in October 2017. The Kids Rock! Fashion Show showcased the latest in kids apparel with iconic global brands, local S.A celebrities and fun for the family. Take a look at what went down at the fashion show.
SA STORES COMING SOON IN 2018
2018 will see Rookie USA launching its debut premium retail stores in South Africa. Don’t miss out on the grand openings and stay up to date with all the exciting news, latest trends and specials.
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