We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies.


Rookie USA South Africa continues its commitment to community upliftment and child welfare through a meaningful Corporate Social Investment (CSI) initiative hosted at Botshabelo Children’s Home and School.
Botshabelo Children’s Home and School is a vital community organisation dedicated to providing a safe, structured, and nurturing environment for vulnerable children. The organisation offers residential care, access to education, emotional support, and development programmes designed to equip children with the tools needed for long-term growth, stability, and independence.
Rookie USA South Africa, the renowned kids fashion retail concept featuring global brands such as Nike, Converse, Levi’s and Hurley, continues to extend its impact beyond retail by investing in initiatives that uplift and empower the next generation.
The CSI initiative took place on the 27th of March 2026 and brought together kid influencers, mothers, and members of the broader community for a day centred around connection, care, and joy.
As part of the initiative, Rookie USA South Africa donated R50 000 to Botshabelo Children’s Home and School.
Rookie USA South Africa continues to set an example in corporate social responsibility, inspiring others to contribute to impactful initiatives.