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A concept created in 2011, Rookie USA is a kids only, multi-branded premium retail destination, soon to launch in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levis to provide a complete head-to-toe kid's experience.

Supported by a seamless omni-channel experience Rookie USA is globallocal and social.


Rookie goes to Hollywood! On February 15th, the Rookie USA fashion show returned to the runway, showcasing the nation’s most fashionable kids and clothing lines in LA. Hosted by Fat Joe, the show showcased the latest looks from top international brands, including Levis, Converse, Jordan, Hurley and Nike.

© 2019 Rookie Inc., Skye Brands (PTY) LTD, Reg. no. 2003/002953/07, VAT no. 4480212515