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Our Story

ABOUT ROOKIE USA

A concept created in 2011, Rookie USA is a kids-only, multi-branded premium retail destination, now in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levis to provide a complete head-to-toe kid's experience.

Our Brands

Converse Kids

Independent, bold and adventurous, the Converse kid challenges the status quo with their confidence, creativity, and individualism. A creative explorer at heart, they unleash their creativity through physical action and social expression and thus require a wardrobe that allows them to do so. Without compromising on fit, comfort or style, Converse Kids successfully provides durable basics with a twist that allow children to experience the world in all its excitement and diversity.

Nike

The Nike kid’s unlimited potential and contagious energy represent the future through performance and lifestyle. With wardrobe pieces that provide for kids’ needs of functionality and self-expression, while reflecting their vibrant attitude and courageous spirit, Nike Kids empowers kids to achieve the extraordinary. Nike gets kids active, early.

Jordan

Little legends in training are equipped to focus on their goals and dreams with the confidence, comfort, fashionability, and quality that come with every item from Jordan Kids. The Jordan kid lives for the game and actively participates in lively sports. With an awareness of Michael Jordan’s acclaimed status, the Jordan kid strives for the same success, either as a student or as a fan of the sporting legend. This highly dynamic child requires a wardrobe that both reflects their fashionable taste and supports their active lifestyle.

Hurley

Hurley Kids brings a range of cool board shorts, graphic tees and more to style out your young surfer and prepare them for sessions ahead.

Levi's

Levi's® kids clothes offer the same relaxed, casual style you expect from America's denim leader. Discover Levi's® clothes & jeans for kids today.

© 2019 Rookie Inc., Skye Brands (PTY) LTD, Reg. no. 2003/002953/07, VAT no. 4480212515